Enterprise system Assignment Example | Topics and Well Written Essays - 3000 words

Enterprise system - Assignment Example Peet’s coffee and tea had challenges managing their customer needs, finances and raw materials but all that changed with the implementation of the Enterprise Resource Planning system. The company is in a better position to guarantee quality Coffee and Tea products, managing finances better and having a competitive edge over its competitors. Businesses have been availed the Enterprise Resource Planning systems that make their work very easy in managing their customer needs, while maintaining the quality of products and services customers look for, as they grow and expand their customer base leading to high sales and profitability which is the dream of every business. Peet’s Coffee and Tea History Peet’s Coffee and Tea was founded in 1966 by Arthur Peet in Berkley California. Peet was a Dutch Immigrant who believed in absolute quality compared to quantity. In that case, he always insisted on maintaining good quality for the coffee and Tea he roasted in this company . Arthur Pete insisted on getting the best coffee there is in the world, import it and control its production to end up with a high quality product. Tasting for the coffee was done with absolute precision to maintain the quality established in the initial days. Peet believed in direct delivery to maintain the quality of the coffee. ... His coffee received mixed views from the first customers when he introduced it. While some claimed that the coffee smelt burnt, others appreciated the dark well blend quality coffee Peet introduced. Within no time, Peet’s coffee became popular among students, musicians, writers, artists and practically everyone in within the region. His coffee became so popular that some experts related the group of Peet’s coffee lovers to a cult. It was not well understood what was with his coffee and more and more people joined the club of taking and loving his coffee. This necessitated the opening of the second coffee shop which opened at Menlo Park. He opened the third outlet at Domingo Avenue in 1980. Three years later, Arthur Peet sold Peet’s Coffee and Tea for unknown reasons to Jerry Baldwin, who had founded Starbucks the same year with two other partners (International Directory of Company Histories, 2001). Baldwin also insisted on quality and went ahead to spread Peetâ €™s business principle of quality and not quantity. Baldwin continued with Starbucks and the performance of the venture surprised them. Within no time, they were opening their third store due to popularity of their coffee. Three years later in 1987, Baldwin sold Starbucks interestingly, to a former employee of Peet, Howard Schultz. The reasons for Baldwin selling Starbucks are not well known but is claimed that he stated that Starbucks was not as good as Peet’s Coffee and Tea. Peet’s Coffee and Tea was conservative in some ways and was not looking for expansion like Starbucks, which went on an expansion campaign from the 1980s. Rather, Peet’s coffee and Tea was looking for reputation among customers and the only way that would be